Business Models in the Digital Economy

The internet and the wireless technology have become more than just communication media. They are important business supporting tools, if not the business drivers. E-commerce and wireless e-commerce (or mobile commerce) have become the features in the global economy. They enable free flow of information among business players, increasing the speed and accuracy with which businesses exchange information. They not only reduce costs of transactions, but also increase supply chain efficiency. This paper discusses the implication of e-commerce business models. It also highlights the deployment of wireless technology as the m-commerce vehicle. A taxonomy of business models is also presented in the paper. These emerging business models are models that are extended from the e-commerce realms, as well as those which take advantage of the mobile network architecture.